Charles Gosselin, director of the Cluster for Logistics, is also among the participants. 'The Luxembourg government has identified logistics as one of the important economic pillars and continues to expand the sector. In this context, the Cluster for Logistics wants to show Luxembourg's logistic capabilities to the companies of Korea and Japan. Asian shipping, forwarding and manufacturing companies can efficiently export their merchandise to all of Europe via Luxembourg. Similarly, merchandise can be imported into Asia from Luxembourg via the sea or the air.' But for Gosselin the voyage also offers a chance to 'build relationships with Japanese and Korean companies, to answer questions and gather information that we can distribute to our members. Both these countries are very industrially significant, especially in the automotive and entertainment electronics sectors. They are not to be neglected and they can offer interesting options to Luxembourg.'
For Georges Kioes, audit partner at Deloitte Luxembourg, it's also about the image that Luxembourg wants to show on the outside: 'In the countries that we will visit, an economic mission like this one with so many different participants will surely make an excellent impression of Luxembourg. The participants have the opportunity to represent Luxembourg in Asia, to gain the attention of Asian investors for the Grand-Duchy and to convince them of the advantages Luxembourg offers as a European business location. At the same time existing local relationships can be made stronger or freshened up.' Deloitte also owns a desk in South Korea.
Yves Reding, CEO of the European Business Reliance Center (EBRC) already has clients in Asia who use his data centre. 'We want client presence here, but it doesn't necessarily have to be physical', he says. Traditionally, many banks and electronic payment systems are among the clients of EBRC, including Japanese banks.