EBRC : A Success Story
At the dawn of the year 2000, when the hyper-connected 21st century was about to start, massive sums of money were invested in submarine cables in the Atlantic and the NASDAQ skyrocketed due to the overvaluation of the "dotcom" companies. In these times of "furious madness", in June 2000, Yves Reding founded EBRC. Here is the portrait of a company that was created 17 years ago, starting from scratch with only a few clients and now counting over 400.

The early start of excellence

The initial idea was to open a business continuity centre in Luxembourg, where a dozen competitors, including some international giants, were already sharing the market. At that time, EBRC, anticipating a shift in demand, made the choice to focus on high quality, and immediately signed a partnership with the leader, IBM, which moved its business continuity centre and clients to EBRC in January 2001. The small local company, of which POST was the major shareholder with 40%, started building a pool of serious clients and was beginning to make a name for itself in international markets.

The Internet bubble burst at the end of 2000 and 2001. The NASDAQ collapsed shortly before the September 11th attacks in 2001, which led to the crash of almost all of the world stock markets. In the middle of its first year of operations, EBRC was therefore going through two major storms that many companies did not survive. This is somewhat a character-building experience! At the beginning of 2002, EBRC set the tone for the market, it became the leader in business continuity services and opened its second Data Centre, again located in Cloche d'Or, Luxembourg City. Its clients, mainly from the banking sector but also from investment funds and a few international institutions, chose to outsource their data in this Data Centre.

Showing its credentials

In 2003, Luxembourg passed the law ruling the companies supporting the Professional of the Financial Sector (PFS) and in 2004, EBRC was one of the first players to be authorised as a PFS-support company. It then launched its IT outsourcing and information security services. POST increased its stake to 93%. In mid-2004 and in 2005, POST Group won the IT security project of the Luxembourg Presidency of the Council of the European Union, and trusted EBRC with its implementation. EBRC started fully managing the IT operations of its first clients. When in 2005, targeting the highest levels of security, EBRC announced the launch of its third Data Centre, its "Resilience Centre West" in Windhof, the Tier IV certification barely existed. Nevertheless, EBRC chose to design its Resilience Centre according to the Tier IV requirements. "Together with the Uptime Institute (US certification body), we were pioneers. We were among the three first companies to pass the "Tier IV" certification worldwide and of course, everyone thought we were crazy", recalls Yves Reding.

At that time, the company accelerated its diversification into new sectors of activity. The financial crisis that started in 2007 and the 2008 autumn crash hit the financial sector hard, a sector that represented 80% of EBRC clients, but the government asked its public companies to continue investing heavily. Without losing a single client and without facing any problems, POST Group and EBRC took the risk of investing in a fourth Data Centre, at a cost of 100 million euros, the "Resilience Centre South" in Kayl. The internationalisation of EBRC accelerated and its first international recognitions came from London: in 2008 where EBRC was awarded "Best Data Centre Operator Europe", and in 2009 with the "Best Managed Services Provider" and "Best Risk Mitigation Service Provider" awards.

Metamorphosis

In 2010, at the inauguration of the RCS in Kayl, EBRC got a new logo, a digital inuksuk, with a human appearance, inspired by Inuit stone sculptures. EBRC built its "EARTH" values into it: Excellence, Agility, Responsibility, Trust and Human, with a commitment to contributing to the safeguard of our planet. In the arctic regions, the "inuksuks" were aid, landmarks in extreme conditions: they were points of reference when hunting for caribous but also landmarks for places where food was hidden. They symbolise the promise of serenity, prosperity, robust shelter and responsible engagement. EBRC supplies their Data Centres with 100% green energy, received a social responsibility certification and commits to an ambitious social responsibility programme.

Yves Reding says this race towards more certifications and labels proves EBRC's skills on the international stage: "In the United States, ISO certifications, the labels related to your Data Centres and international awards are like business cards for a Luxembourgish company". At that moment, EBRC also signed an agreement with an international media giant, helped an international company launch its e-book and signed its first client from the FAMGA group.

In 2011, EBRC launched its "Trusted Cloud Europe" offer and won a European award in Paris, along with its client, the Luxembourg biobank IBBL. “Trusted Cloud Europe” was quickly followed by "Trusted Security Europe" and another Data Centre inaugurated in 2012: the "European Reliance Centre East" in Betzdorf. It was also the beginning of the FinTechs rise, with precursors like Flashiz, Yapital, Limonetik and Leetchi (Mangopay) cropping up as early as 2010. Today, EBRC unites some forty clients in that category, including well-known companies.