"Today, digitalization is increasing in an exponential way. It impacts all professional sectors: banking, finance, health, law firms, and many more. This wave of disruption can be found literally everywhere" states Yves Reding. According to the CEO of EBRC, digitalization echoes with specialized experts. As a matter of fact, "ICT is nowadays vital. Businesses capitalize on competencies and skills from digital transformation to cybersecurity". Beyond this general trend, called digitalization, uncertainties and cyberattack risks are growing. While tech giants offer global – and therefore standardized - solutions, EBRC focuses on clients proximity and in particular on understanding their specific needs. "EBRC’s vision is to become a trusted excellence centre in Europe" adds Yves Reding.
Towards the creation of a single digital European market?
If Europe remains the biggest market in terms of number of clients, the five continents still show significant differences on values, targets and positions, notably regarding data privacy. With the recently voted GDPR (General Data Privacy Regulation), to be enforced in Europe in May 2018, "we will witness a true change of paradigm", underlines Yves Reding. He adds: "Just a few years ago, it was nearly impossible to modify or to delete personal information posted on the Internet. The right to be forgotten, now imposed by the EU, is a major modification, moreover as the GDPR renders compulsory the user’s explicit agreement for the management of its personal data." Yet, there is still no single European digital market.
Yves Reding also perceives the discussions around the Cloud Initiative as crucial, as it aims to see the emergence of European players who share the same values and who highlight data as the “new oil” which is currently not being valued and used enough in Europe. "A main objective for the EU, as it does not only concern politics and culture, but also macroeconomics" analyzes the CEO of EBRC. Since its creation 17 years ago, his company focuses on data protection and capitalizes on its European values. "With more than 400 clients all over the world, EBRC's wingspan is huge, yet our operations centre remains located in Luxembourg. We have therefore chosen a strategy of external growth, and have been seeking for partners sharing a common European vision, and the same views on sustainable development and human capital. In this context our first partner is Digora" explains Yves Reding. The French company’s headquarters is located in Strasbourg, with offices in Paris, Lille, Rennes, Toulouse, Lyon and Bordeaux and is also present in Rabat (Morocco) and in Luxembourg.